Aesthetics of a Tab Can

Born in 1963, Tab was celebrated as the second diet soft drink to make the market and a great tasting alternative to Coca-Cola. Now-days, Tab is probably more famed for containing Saccharin. In this blog, however, I'm not going to go into much detail on the history, nor the taste, or even it's rich history in cancer scares. I would like to present to you exactly how sexy a can of Tab is. First, we will begin with the label itself:



This image definitely does not give you the full effect of exactly how beautiful a can of Tab is, but it gives you the general idea none-the-less. I would first like to point out the pink diagonal lines in the background. This is consistent around the whole can, unlike more popular sodas which have inconsistent backgrounds that are otherwise distracting. Secondly, the logo for Tab is beautiful. They have revised it many times in the past 40 years, but what they have now is very sharp and modern, yet does not stray from it's roots.

What I like most, however, is this: There is only three, well matching colors on the whole can. two pinkish-red shades, a dark one and a light one and then white for the logo and any printing on the can. Brilliant! It's minimal color selection makes for a beautiful, simplistic, yet sophisticated look. I also like the fact, since Tab isn't necessarily a popular soda by any means, it is free from all advertisements.

It is by far, the most beautiful can I have ever seen.

Tags: Archive_Blogger, Design, Food, Marketing

posted at 1/31/2007 Open this article in a new window. 0 Comments


Microsoft Shoots for a Creative Edge

For almost a decade now, Mac's primary selling device is the fact that they are cute, trendy and very eye-appealing. Sure, people can debate as much as they like about how the software is better or how the hardware is better. Today, however, Apple now manufactures their computers with the same Intel-based hardware that PCs do. Also, any software that was once uniquely designed for Mac's is now available on PC. In my opinion, really, the only selling tool they have left is the fact that the name "Apple" portrays a feeling of quality, prestige, media productivity, etc. the point of this blog isn't to bash Apple, if you run an Apple and enjoy the experience, that's cool.

The point I am trying to present is this: Apple has made a point to develop a feeling around their product. It feels good to own an Apple. People view you differently. It makes the person look and feel creative. This is something Microsoft has not even remotely attempted in the past. Microsoft is Microsoft. It's boring, nothing new, nothing different.

Well, not until now, anyway. Though most of their marketing is geared towards productivity and business, they are making an effort to get people to view Microsoft Windows Vista differently than previous versions.

http://clearification.com/

When I first saw this site, it instantly grabbed my attention. It's creative, beautiful, simple, but will have something new every time. I'm not sure what the actual purpose is behind the site. I don't' know if they have unveiled yet. It's apparently a series of chapters about a man that has an over achiever disorder and is admitted to an institute for it. You'll notice a lot of shots displaying Vista. I'm sure they will wrap it up showing "how awesome" Vista is. If not, Microsoft is advertising their new OS on a trendy site, anyway.

Basically, it looks like Windows is trying to tap into the younger and/or creative crowd and attach a feeling onto their new OS while there is still some mysticism to it. I have a beta of Vista installed on my laptop currently and puts-ed around it for a while. I will admit, it's very attractive. They added a lot of bells and whistles as well as a lot of graphic enhancements. I assume that Microsoft is going to try and battle Apple with a cuter OS and a newer creative feeling to win a few mac users over as well as keep their current media-rich user-base amused.

As for me. I get into creativity, but I am also a huge fan of practicality. I'll probably stick with XP until I find Vista worthy of my computer. Office 2007, however, is a different story. That baby is going on as soon as I get my hands on it.

Tags: Archive_Blogger, Marketing, Microsoft, Technology

posted at 12/7/2006 Open this article in a new window. 0 Comments


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