Intuitive Design vs. New Toys

The night before, I read an interesting article written by the editor in the latest Communication Arts magazine we got in the mail a few days ago. From what I understood of the article, the gist of it was about user-end functionality in the ever-evolving career in web design. The editor wrote a couple paragraphs explaining how it is important to not only design the site with the client in mind, but also the end-user that will be interacting with the website. The site could have all of the latest and greatest in web design and look sleek, shiny and new. Or it could be tailored to the client, exactly how they wanted it. However, if it is not easily readable or learned by the user, the user will quickly give up and look at the next search result on Google because they couldn't easily and enjoyably find the information they were looking for on the website.

There's a lot of sweet, innovative ideas out there right now. O'Reilly coins it as "Web 2.0", I simply see it as the natural progression of the Internet. Within the last two years, AJAX, RSS syndication, streamlined video and the blog, have evolved into something amazing (despite all the baby talk). A lot of the technology and ideas behind a handful of the Web 2.0 movement is actually pretty cool and exciting to be a part of. I mean, we are one step closer to 100% interactive websites. With all of this great, revamped functionality, the average web designer has the potential to create  very powerful and interactive websites. It gets me excited and very interested in what's coming up next.

With all the new and awesome technology, however, the very core basics of a website is often lost. When a user goes to a website, they are looking for a product. It could be a physical shelf product, a piece of software, an article, an idea; if they can not easily identify the product on the website, then the site just lost a consumer. It's possible that the product pertained to them, but since it was difficult (or sometimes near impossible) to grasp what the website was trying to portray, they are going to high-tail out of there.

In my eyes, this has always been an issue since the beginning of the Internet. The Internet itself, is a new technology and is still in development. There's no true standards yet. This gives the designer a ton of flexibility, which can be used and abused. It's a fine line, balancing the cutting edge of technology and pursuing an intuitive design. New technology is very important as it expands the functional boundaries of the Internet. Intuitive design is also very important, as it gives the end-user a clear direction on where you want them to go. The bottom line is, the goal of a functional website is to give the consumer the information they anticipated and expect to receive.