Aesthetics of a Tab Can

Born in 1963, Tab was celebrated as the second diet soft drink to make the market and a great tasting alternative to Coca-Cola. Now-days, Tab is probably more famed for containing Saccharin. In this blog, however, I'm not going to go into much detail on the history, nor the taste, or even it's rich history in cancer scares. I would like to present to you exactly how sexy a can of Tab is. First, we will begin with the label itself:

This image definitely does not give you the full effect of exactly how beautiful a can of Tab is, but it gives you the general idea none-the-less. I would first like to point out the pink diagonal lines in the background. This is consistent around the whole can, unlike more popular sodas which have inconsistent backgrounds that are otherwise distracting. Secondly, the logo for Tab is beautiful. They have revised it many times in the past 40 years, but what they have now is very sharp and modern, yet does not stray from it's roots.

What I like most, however, is this: There is only three, well matching colors on the whole can. two pinkish-red shades, a dark one and a light one and then white for the logo and any printing on the can. Brilliant! It's minimal color selection makes for a beautiful, simplistic, yet sophisticated look. I also like the fact, since Tab isn't necessarily a popular soda by any means, it is free from all advertisements.

It is by far, the most beautiful can I have ever seen.

Tags: Archive_Blogger, Design, Food, Marketing

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